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Own research · Not a client engagement

Mapping the grey market

We catalogued sellers reselling licences and promotional vouchers for major software brands to understand how the supply chain and its evasion tactics work — including how sellers corrupt brand names in listings to defeat automated monitoring.

Scope

What we looked at

The seller landscape

Who is reselling software licences and promotional vouchers, where they list, and how the listings are presented to buyers.

The supply chain

Where the keys and vouchers appear to come from, and how they move between sellers before reaching a buyer.

Evasion tactics

How sellers corrupt brand names and wording in listings to slip past automated brand-monitoring tools.

How this research was done

This is CentricOwl's own research, not a client engagement. Like all our work, it relies on public information and lawful methods only — no stolen or breached data.

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